Every idea starts with a problem. Ours came in 2015 as graduate students visiting a factory in Asia.
At this factory we saw cramped female workers, earning $7 a day, gluing and sewing designer bags and accessories. One of the bags, which the brand claimed to produce only in Italy, cost under $100 to make. It sold for over $1,200 just down the road.
It turns out a handful of companies control over 75% of the high-end fashion industry, allowing them to keep prices artificially high while taking huge profits from consumers.
We knew there had to be a better way, and started Oliver Cabell with the lofty goal of creating an honest alternative.
Values we live by:
Create fun and a little weirdness. It'll make things much more interesting.
Be rebellious and contrarian. See things differently and challenge the status quo.
Be kind and inspire. Like a boomerang, it always returns.
Do what you love. It's the only way to do great work.
… and Voila! That’s Oliver Cabell in a nutshell.
In 2015 our founder Scott came across a news story from the 1970s highlighting a heavy night out for actors Oliver Reed and Steve McQueen. We had been long inspired by the rebellious duo, who spurred a generation to take the road less traveled.
In the 1960s Reed and McQueen played the characters Oliver Twist and Martin Cabell, and we combined the two and came up with Oliver Cabell.
It turns out even the “King of Cool” Steve McQueen proved no match for the Oliver Reed life force. The story goes that McQueen flew to London to discuss a project. Putting business a side for a bit, the duo went on a marathon pub crawl, which resulted in Reed losing his lunch on McQueen. The project was never consummated.
Onward and Upward